Goal Setting

Goal setting seems simple enough. After all, everyone has a list of things they want to accomplish. People may not label these accomplishments as goals, but that doesn’t mean they aren’t there. Businesses operate the same way, with specific goals or targets that the company, corporation, or organization sets for itself and its members.

However, not everyone has a game plan or even knows how they intend to achieve those goals, and that is a huge mistake.  Without a definitive and comprehensive plan, there is no tangible and measurable means to achieving those goals.  Every business wants to thrive, just as every individual has a desire to succeed. However, few thrive and succeed because most people don’t have the faintest idea of how they intend to reach their goals.  

Most people and even businesses forget that “big” goals are achieved by successfully completing a series of “little” goals. For the individual, these little goals can be going to bed an hour early or finishing homework before watching television. For businesses, it is often as simple as making sure to find a minimum of five leads a week or selling a certain number of products each day. These goals are little because they happen on a regular basis and are easily attainable, yet they also serve to further a greater purpose. Big goals, on the other hand, don’t happen every day and aren’t so easy to complete. Most people don’t become millionaires overnight; corporations don’t go nationwide after just one day of business. People and businesses find success and wealth because they continually strive towards and accomplish the little goals that they set for themselves. Every journey has a beginning and an end, but there are dozens, if not hundreds or thousands of steps in-between.

Regardless of what you want to do in life or where you want your business to go, it is important to set goals for yourself and to take some time out of each day to evaluate those goals. What goals are you consistently meeting, and may possibly need to set higher? What goals are you failing to complete, and how can you better approach them? Keep these questions in mind as you adjust your routine to compensate. Tackle each challenge head on with full effort and consistency, and that big goal won’t seem so big anymore.

It is important to set these goals and equally important to follow through on them. True success is achieved by starting at the bottom and working your way up. Keep an eye on the prize, but don’t forget to watch your step as you sprint towards the finish line.

Collin Willis