An interview with Star Lumber about the changes in their company following BIG's consulting work. Includes quotes from Senior Vice President of the Flooring and Decorating Division as well as specific changes that were made within the company.
If you don't have a target, then you'll always miss. This sounds simple enough, but many businesses fail to realize the importance of having a specific target market. A recent alumni visit helped to shed light on the specifics, and some of those ideas are listed here for your advisement.
While newspaper advertisements, billboards, and radio spots may come first to mind when we think of advertising, social media has revolutionized the world of marketing. Read more about why you should be adopting it as a marketing strategy now.
What does it take to become a part of BIG? Let our own Justinh Truong tell you about his experience and how he handled the curveball questions asked throughout the interview process.
Barton International Group is a student run consulting business who strives to develop educational enrichment opportunities for our members and provide our clients with exceptional and creative business solutions.