Project BCS Parts

The Focus

BCS Parts is a Wichita based company that is expanding into the Kansas City area. They are an HVAC parts store that specializes in their product based knowledge and customer based mindset that their employees carry with them into the store each day. Our focus is to identify key strengths and weaknesses of different HVAC companies in the Kansas City Metro Area.

 

Our Solution

BIG conducted focus groups and surveys, while analyzing industry data to better understand the market. The needs of the customer, the contractor, and HVAC companies were compared and contrasted to better understand the strengths and potential of our client.

In the End

We identified key strengths of the company and key factors that customers were looking for when searching for an appropriate HVAC Parts store.

Project Qdoba

The Focus

The president of Estes Enterprises, Eric Estes owns and operates various restaurant chains throughout Kansas. Eric reach out to BIG to create a marketing strategy for his newest Qdoba restaurant development. With our extensive projects in marketing strategies, BIG has decided to research the local Wichita market to discover current demand and opportunities to stand out against competitors. 

 

Our Solution

Working with diverse students of Wichita State, BIG has collected roughly 500 surveys gathering information to conduct a marketing promotion. While currently creating this promotion, we are searching for events by local organizations for Qdoba to sponsor. 

 

In the End

Our project was deemed a success when we sent our deliverables to the Qdoba company: 

  • Marketing message
  • Marketing strategy 
  • Brand awareness

Project AccelWaiter

The Focus

TableVibe is a mobile app designed to help restaurant wait staff provide service more efficiently without extensive intrusion. Kara initially came to BIG after hearing about our group through a former client - she wanted to know more about our feasibility studies we had done in the past and if we could do the same for her app. We decided that we would help her with market research and then determine whether or not we thought she should continue developing and investing in the app. 

Our Solution

BIG completed a market research project for TableVibe to gauge prospective customer feedback reservations about the app. Our approach to market research was based primarily off of interviews with restaurant owners and managers, as well as surveys given to restaurant patrons of varying demographics and servers. After gathering and analyzing this data, we had many discussions to determine what features of the app would be suitable to customers/restaurant owners, and what features the app might need in order to have a successful launch. 

 

In the End

Our deliverable included an executive summary for Kara's business, the market research we analyzed, and our decisions on what features we wanted to include/exclude. We advised her that the app was technically feasible, but that capital was crucial at that point in the business. 

 

“Their enthusiasm is second to none, they were just so excited about it and wanted to get started and figure out if this was feasible.”
- Kara Winter, founder of Table vibe

Project Jive

The Focus

ATAI, Applied Technology Acceleration Institute - was an organization created by Wichita State University. This organization was a main part to Wichita State's Innovation Campus strategy. Jive Software was one of ATAI’s industry partnerships. This technology was to provide community and collaboration solutions to student groups, faculty, staff, etc. on  Wichita State's campus. The objective of our project was to conduct market research to determine how to maximize the software’s efficiency and effectiveness for WSU students in particular.  

 

Our Solution

Primary Research was to determine how Jive should be utilized, necessary features and benefits to best fit student’s needs. This researched was obtained through distributing and collecting a minimum of 500 surveys. Following analyzing the collected data, we organized and facilitated Focus Group’s to gain further data/insights solidifying how students would utilize Jive Software and how to maximum its potential for the University’s benefit.

 

In the End

After many student discussions and comparisons between Jive and  Orgsync (current campus management system), students had a lot to say.  There was a lot of feedback towards Orgsyncs functionality all of those recommendations were recorded for Jive’s benefit. One important recommendation we had for ATAI was accessibility and the best way to get Jive going on campus, was to replace Orgsync.

 

Our recommendations to ATAI after surveys were taken: 

  • Mobile applications

  • Widgets and Customization

  • Read Receipts and Notifications

  • How-To-Videos

  • Connection to WSU Platforms