Project Qdoba

The Focus

The president of Estes Enterprises, Eric Estes owns and operates various restaurant chains throughout Kansas. Eric reach out to BIG to create a marketing strategy for his newest Qdoba restaurant development. With our extensive projects in marketing strategies, BIG has decided to research the local Wichita market to discover current demand and opportunities to stand out against competitors. 

 

Our Solution

Working with diverse students of Wichita State, BIG has collected roughly 500 surveys gathering information to conduct a marketing promotion. While currently creating this promotion, we are searching for events by local organizations for Qdoba to sponsor. 

 

In the End

Our project was deemed a success when we sent our deliverables to the Qdoba company: 

  • Marketing message
  • Marketing strategy 
  • Brand awareness