BCS Parts is a Wichita based company that is expanding into the Kansas City area. They are an HVAC parts store that specializes in their product based knowledge and customer based mindset that their employees carry with them into the store each day. Our focus is to identify key strengths and weaknesses of different HVAC companies in the Kansas City Metro Area.
BIG conducted focus groups and surveys, while analyzing industry data to better understand the market. The needs of the customer, the contractor, and HVAC companies were compared and contrasted to better understand the strengths and potential of our client.
In the End
We identified key strengths of the company and key factors that customers were looking for when searching for an appropriate HVAC Parts store.